Dr. Veena Jha

Chief Executive IKDHVAJ Advisers LLP

Dr Veena Jha is a well trained and experienced Economist with several decades of accumulated competency on the study of Trade. She got her Ph.D. from University College, London, and started her career with work on trade and rural  employment in Africa for the ILO in 1985. She has worked with various International organisations for over 40 years. She was the Coordinator of a very large Ministry of Commerce, Government of India-DFID-UNCTAD initiative on Strategies and Preparedness for Trade and Globalisation in India. She was also a member of the United Nations Secretary General’s task force on trade and millennium development goals. Her 13 books and articles on trade is a testimony of her expertise in this area. Specifically, her thesis is that in a rapidly evolving global trade scenario, demand side issues have to be considered in any assessment of an individual country’s trade strategy. She has extensive expertise in Cumulative General Equilibrium Modelling, Survey Analysis, WTO rules, and can draw upon a network of global experts as well as consultancy firms who would add a lot of knowledge to this project. She has advised Trade ministries and senior policy makers on dealing with disruptive trade practices. She has coordinated large projects on export promotion policies.